In this article, you will learn how to audit your personal brand so you can rediscover your greatest potential and use it to leverage both your personal and professional growth.
Not everyone cares about other people’s opinions, but when you consider becoming more well-known in your industry, this couldn’t be farther from the truth.
The thing is, whether we like it or not – if we’re constantly showing up on social media, if we’re seeking to grow our career, if we’re networking in events to build more meaningful connections – we already have a personal brand.
Hence, your reputation speaks more about you than your intentions.
You can’t afford to ignore what other people say about you, and this is why your personal brand can make or break your career.
Now conducting a personal brand audit is not a one-time thing.
Us humans continuously evolve, for better or for worse, but we are never the same person yesterday, today, and tomorrow. This means we need to assess ourselves on a regular basis as we grow and change over time.
But before we move forward, let us first familiarize with the terms.
A personal brand audit is a close inspection of checking whether what you post online matches the way you want to be perceived by your readers.
This means checking the way you show up and connect with your audience so you can attract the right people more and effectively deliver your message across all your networks. Since every time we share something, we reveal a little bit about ourselves.
This shows by the way our eyes smile when we talk about something we love, the way our bodies move when we speak, the way we address our clients, answer our emails, and even the way we respond to bad reviews and foul comments.
In this article, I will teach you How to Audit Your Personal Brand in 5 Super Easy Steps. Ready?
Assessing your current status is crucial before you jump into the planning phase. You need to know where you’re currently at to be able to determine which aspects of your personal brand should be changed, removed, or improved.
Consider asking yourself these questions:
How do people introduce you in events and conferences?
This can both be virtual and in person.
Were you asked to speak or did you pitch to speak?
Can your audience easily recognize you? Who are you talking to?
Have you encountered them before? Have you had past interactions with them? Have they already bought from you or attended any of your past workshops, summits, trainings, or bootcamps?
How will your past or existing clients or colleagues describe their experience working with you?
Moreso, how were they able to find you?
Were they intentionally looking for you? Or did they come across you by chance?
Were they seriously invested about what you do?
Did they purchase from you right away? Or did they wait for more details from you until they’re ready to avail your offers?
How are you sharing a glimpse of your personal life online?
Have you set your own boundaries about what you share and what you don’t? Or are you letting your emotions get through you?
Do you plan out and schedule your content in advance? Or do you post right at the moment?
What does your social media presence say about you?
Are you happy with the way you present yourself?
Can people tell exactly what you do and who you are from the first 10 words they read from your profile?
Always start with the end in mind.
It is important to always know where you want to go. This particularly helps in building up your personal brand so you can authentically connect with your own messaging and be happy about it.
Consider asking yourself these questions:
What do you want your personal brand to say about you?
Do you want to be known as someone who is passionate about what they do, or a strong person with unique stories to tell, or someone who makes people see the brighter side of life?
Do you want to make your audience feel like they can come to you as a friend, or do you want to keep things completely professional?
What are the values that you believe are important?
Do you want to incorporate integrity so your people will know that you value honesty and accountability above all else?
Are you open to improving, evolving, and admitting that you don’t know everything and that learning is a continuous process?
Do you want to emphasize trust, support, and friendship over competition?
List the core values that you firmly believe in down and elaborate why these values are important to you.
What are the qualities and characteristics that you want to volume up?
Do you want to look feminine so you can target more women?
Do you want to attract more working professionals who are time-efficient and organized?
Do you want to emphasize class, timeliness, and elegance?
Do you want to focus more on sharing your insecurities and vulnerability to make yourself more relatable to your audience?
There is no right or wrong answer for your personal brand – and you can always mix things up! The more unique your message is, the more you can stand out from the rest.
What is your long-term vision for your personal brand?
Again, start with the end in mind.
How do you see yourself in 5 years? 10 years? Or even just a year from now?
How are you showing up in front of your audience?
Do you see yourself booking more speaking engagements? Do you see yourself guesting on more podcasts? Do you see yourself publishing your new books?
What do you want to accomplish?
Do you want to build a loyal community? Do you want to connect with more people? Do you want to increase your sales?
What is your mission statement?
Why are you doing what you do?
What makes you passionate about serving people?
How are you planning to follow your mission?
After knowing what you already know about yourself, it’s time to ask your network about what they think and know about you.
This can be an eye-opener for you, and while you only want what’s best for yourself, you need to admit that you only truly know a portion about yourself.
Even if you have the best interest in your heart, it doesn’t guarantee that that’s how people perceive you, which is why this step is most important.
Set up a Google form to collect anonymized responses and send to about 10 people whom you’ve worked with in the past, who knows you well, and also wants what’s best for you.
Consider asking them these questions:
When you send them the link to your form, let them know for what it’s for and why it’s important for them to be brutally honest in answering those questions.
Getting honest feedback will help you understand how you come across professionally and will contribute very well to both your personal and professional growth.
Now that you’ve collected the forms, it’s time to review the correlation between your answers in Step 2 and their answers in Step 3.
Do the answers match?
Take this as an example:
I want my personal brand to portray me as someone who is very passionate about my job, someone who has a hunger for learning, someone who wants to serve more people so they can grow their personal brands and be happy about how they’re showing up, someone they can easily talk to about their frustrations and challenges, someone who values kindness and positivity over anything else, someone they can refer to as a friend.
Then their answers summed up to:
“You’re a very passionate, generous, and helpful person who will extend help whenever you can, give advice to those who seek them, is very talented and loves to do her research, who goes out of her way to exceed her clients’ expectations, and is very supportive all throughout the journey. You always know what you’re talking about, and when you don’t, you are completely honest about it and digs more so you can answer all our questions. I found you in one of those groups where you willingly share your expertise without asking for anything in return. I resonated very well with your content and that’s how I got invested in you. I knew from the start that someday I was going to buy from you in one way or another because you were kind, and I’m glad I did.”
By all means, those are the words from my previous clients.
And this is how I assured myself that I’m showing up exactly how I want to, and my target audience can relate to what I post.
Consider asking yourself these questions:
Is your brand messaging clear to your followers?
Are you being seen the way you want to? Moreso, do they remember your name when they try to remember a post you’ve written?
Do they consume the valuable resources and information you give them?
Do they constantly check your profile out to see if you’ve made any new posts?
How are they invested with your content?
How did they find you? What made them stay?
Once you get clarity about how you want to establish yourself as a thought leader in your industry, it’s time to map out your strategy.
It’s only natural to feel overwhelmed by all the energy you need to have space in your life for your personal brand strategy, but this will turn your life into a whole different level and shall not be taken lightly.
The key is to break them down into digestible steps so you can start seeing results as you move forward.
Since this is something that requires full attention to details, I will deep dive into this topic in another post. For the meantime, let’s end this here.
Interested in building your own powerful personal brand? Check out the ways on how we can work together.
What are your key takeaways from this article? I’d love to hear from you! Share your thoughts in the comments below!