What is Personal Branding and Why Do You NEED It?
Discover what personal branding is, who it is for, and why it matters now more than ever. In this article, you will learn how personal branding can help you scale your current career status, build you new connections, and transform your life for the better, no matter what you do for a living.
One biggest misconception about branding is that it’s only for marketing small businesses or for big brands to stand out among the rest of their competition.
What people don’t realize is how equally important it is to brand themselves for the reason that they are the face of their brand.
People connect with people. They buy from people.
Even for large companies, it is important to have a personal brand. Say Bill Gates of Microsoft, Mark Zuckerberg of Facebook, Steve Jobs of Apple, Jack Ma of Alibaba. We all know these people. And as CEOs, they represent their companies. And each of them has personal brands of their own.
Even if you think you don’t need it, you already have it. And it is actually critical for you to learn how to effectively use it so you can seek both personal and business growth opportunities, connect yourself with the right people a.k.a. your “tribe”, and know your exact next action plans to move forward.
What is Personal Branding?
Personal branding is the secret weapon for today’s success.
It is the process of establishing your own public persona so you can market yourself and show up in front of the right audience.
Regardless of your profession, a personal brand is vital in your career journey.
It is what sets you apart from the rest of the world.
It is answering the question “why you?” when there are thousands of people who are doing the same thing as you do.
What we need to work on is how these people will describe you when you’re not in the room. Like how do they answer the question “who is Shiekina?”
I want them to answer “Oh, she’s a passionate personal branding strategist who helps entrepreneurs and influencers repurpose, refocus, rebrand, and relaunch their online presence so they can show up and get connected the way they want.”
What is the first thing that pops up in their mind when they think of you?
What makes you professionally unique?
What sets you apart from the rest of the world?
Can you answer those questions?
If yes, that’s great. But do they know that? Will they be able to tell who you are, what you do, and the reason why they should choose you?
Why do you need a killer Personal Brand?
It helps you stand out.
Having a strong personal brand separates you from the rest of your competitors. It is more than just the logo.
If you’re a coach who wants to show up in front of your ideal clients, why will people choose you when there’s another coach who has a more professional online presence than you?
And it doesn’t matter if you think you’re better at your job than she is. If your personal brand doesn’t scream “you”, or your personal brand is more of a replica of the thousands of other personal brands out there, you’re actually doing yourself a disservice.
Give yourself a favor and own yourself.
It inputs trust to your audience.
Developing a personal brand establishes clear and genuine intentions.
Having one that speaks to your own beliefs and values will make your target audience feel more comfortable to work with you, listen to your advice, and follow your journeys. They are most likely to buy from someone who looks, talks, feels, and acts like them.
Having a personal brand will make your prospects feel more at ease in letting you acknowledge their pain points, frustrations, and challenges.
They know that they are talking to a real person with emotions and not just a faceless brand.
This is why traditional advertising no longer works and small businesses are now preferred over large corporations.
It positions you as an expert.
If you know what you’re doing, there’s a much bigger chance that you can establish yourself as the thought leader in your niche.
Accompanied by the right content marketing strategies, having a personal brand will help establish your credibility and make it easier for you to generate leads and grow your business.
It leads to more opportunities.
Having a personal brand identifies your strongest points – your knowledge, talents, skills, and accomplishments – and this, in result, will open more doors for you.
Companies will want to hire you. Brands will want to partner with you. Other experts will want to collaborate with you. People will want to buy from you.
If done right, you will be able to multiply your visibility and reach and serve more people through your stories, services, and products.
It curates your online presence.
Having a personal brand will make you easily searchable.
Your target audience will know how and where to find you, without you exerting maximum effort to chase them. They will come to you.
Your people are already asking the right questions, you just need to be the answer. Be the game-changer. Be the problem-solver. Be the go-to person.
It makes you feel more confident.
You know your offer can be a best-seller but how can you actually make people trust that?
Having a personal brand will increase your confidence, help you showcase your best self, and put your best foot forward at all times.
And when you are confident about yourself and your offer, people will know that. Because they can see through you.
How can you convince people to buy your products or hire your services when you are not even sure about it yourself?
It helps you show up more authentically.
Cultivating a personal brand means digging deep into your roots.
You will learn how to profile your soulmate client, align your messaging with your core values, and set the right goals for your business.
Knowing who you’re talking to, knowing how to effectively use your brand voice, and knowing what people expect from you solidifies how you need to appear in front of your audience.
It conveys your message clearly.
If your personal brand has clear messaging, no person will second guess what you do.
You need not repeat yourself countless times to explain your whys.
Why are you promoting this product?
Why are you backing up this story?
Why are you advocating this movement?
Your audience will easily understand your purpose and intentions without you needing to explain yourself every time because they know your interests, passions, and motivations. They know what sets your soul on fire. They know you.
It expands your network.
Having a powerful personal brand means more meaningful connections with actual people. And staying connected will empower you to contribute more to the community.
It doesn’t matter how you perceive contributions – may it be through serving people by means of selling a product that you know will make their life easier, or sharing your stories to give them access to the inaccessible.
It will create chemistry with your audience no matter whom you’re trying to serve.
It sets you up for success.
Having a personal brand will generate more interest in you.
It will help you attract more of your people and match you with those who share the same values as you do.
It will help you communicate your message and deliver your unique promise to those who actually need it.
It will help you land that big career opportunity you’ve been eyeing for a long time.
It will help you create more impact and influence and make your goals more achievable.
Because truth be told, success begins when your image and message match your market.
Developing your own powerful personal brand requires time, focus, and commitment.
For it to take off, you should learn to discover yourself more and more, and eventually evolve and adapt to the changes that come your way.
It takes time and certainly does not happen overnight.
It is a continuous process and the sooner you learn how to use your personal brand to play for your own advantage, the sooner you will meet your goals.
Start by discovering yourself and knowing what exactly you want to share to your people. Then you can map out your content and strategies so you can serve them better.
Need someone to help you structure your own powerful personal brand today? Check out the ways on how we can work together.
What are your key takeaways from this article? I’d love to hear from you! Share your thoughts in the comments below!